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App based on popular online component draws a crowd.
July 10, 2012
By: TOM BRANNA
Editor
Mary Kay has taken its popular online makeover tool mobile. According to Patricia Wanderley, Mary Kay Inc.’s VP of global digital marketing, Mary Kay’s recently launched Virtual Makeover app—which is based on the firm’s online virtual makeover tool—has garnered a strong following and awards too. According to Wanderley, since launching this spring, the app has been downloaded nearly 500,000 times. The Mary Kay Virtual Makeover app won the Direct Selling Association’s 2012...
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